The Scandinavian design firm has laid the framework for NMSI's grounbreaking Internet project. and has also won other substantial contracts in the UK market.

 

With today's launch of "Ingenious," Tape firmly positions itself as a significant provider of interactive design and content management systems in the UK market. As one of NMSI's key contractors, Tape has delivered design services and integrated content management system for seamless, cross-platform delivery.

 

www.ingenious.org.uk is the result of an unprecedented collaboration between the three museums that together form the National Museum of Science & Industry (NMSI; The Science Museum, National Railway Museum and National Museum of Photography, Film and Television). Celebrating and exploring the many feats of human ingenuity that have shaped our lives, Ingenious includes stories, articles, opinion pieces, images and online debates.

 

"We won this contract due to our strong track record in designing and integrating major web projects across the world. With our Scandinavian approach to functional yet compelling design, we provided an edge to the project. We are thrilled to see it live after all these months of tightly integrated work with the NMSI team"
-Ronny Ellefsen, Director & Creative Consultant, Tape London

 

The site offers various routes into the content: Read, Debate, Look and Create, and includes personalisation and image research facilities. The design is made with the user experience as the main priority. Considering various user scenarios to pre-empt the usability issues that visitors may have entering or returning to the homepage, proved valuable in laying out both the hierarchy and the design elements of the site.

 

www.ingenious.org.uk